I have worked in retail for about five years now. You go into work, check in with your manager, go out on the floor, cash people out, help people find product, refold the mess those customers have made, and clock out for the day. Seems pretty basic right? But the world of retail is so complex and has many layers of various contributors in different fields.
Most of these job titles are common across all forms of retail. First off, we have a District Manager. This person obviously has a dense background in business to manage multiple stores. Under them, you have your store managers who are specific to that one store. Above a District Manager, you would start to get into the corporate side of the business. You have a customer service center for the company. This is where people who are good with people chat with them about problems or questions they may have. You also have accountants who work hand in hand on the numbers that the company is bringing in. These people typically have a decent mathematics background as well as an understanding of business.
You also have those who are making the actual product. Typically, clothing is made over seas. Within that, you have managers at the factories as well as the employees making the clothing. There will also be a group of fashion designers to create new product that relates to the companies standards. This then ties into marketing. Promoting new product and designing signs and displays for stores requires a certain expert that knows the physiological effects of how people shop and what words or colors pop out to customers and make them want to buy something. Yes, that is actually a thing. It is proven that certain words or colors featured in advertisements or posters hanging in the storefront make us want to buy more. Not to mention you also have the owner of the company itself. Maybe they just came up with a random idea one day and went with it or perhaps they did have a business degree and was able to successfully start their own.
All these job titles are just the tip of the iceberg when it comes to retail. The amount of people in the corporate field itself is massive. You have your creative forces who design various items, you have your business core group who focus on the numbers and the structure of their businesses. Then you have the managers and sales associates who work one on one with the customers. It is a never ending game of shoots and ladders.
For an example, lets think about an athletic apparel store. They have a lot of athletes who are apart of the company and are sponsored to wear that apparel and do campaigns and commercials. Now they have brought in athletes who can give their opinion on what they like to wear for workouts and they get to design their own line. Athletes are therefore working one on one with those in the business are of the company in hopes that they will sell more product because we can see our favorite athletes wearing it. So depending on what kind of store you work at, people or celebrities that can be a face for that product are brought in as well which is just another layer of the onion.
Overall, business in my opinion is a never ending chain of various people with various disciplines coming together for one common purpose; to make a business successful and to bring in the money. Artists and intellectuals come together to create a business that thrives and creates the need for that company. Without your creative team or without your business smart folk, you can’t have a successful business model.